If you had ever watched an event for Apple or any other company, you would notice a different language every now and then, during the event for sure. A Language from experts in Marketing.
Of course you have heard about the importance of “Added values” to any project since it might be the main reason for customers to use your product. But the most clicking question will be about the mechanism that drive those customers to your product to explore that added value.
It’s easy for any designer to use Google and write “How to market my self as a designer” to find millions of articles about this exact point. In Brief, as a designer, you should build a website or an online portfolio using some Meta keywords to guarantee search engines indexing.
They say “Luck Is What Happens When Preparation Meets Opportunity” thus I’m always trying to brainstorm marketing ideas or campaigns for different type of products, and this month I challenged my self to find new strategies to gain new customers in a Laundry shop.
It was a bit strange when Apple Inc. invested 1 billion dollars in Didi, the Chinese Ride-Hailing Company, since they are not in the same domain. But months after that it was getting clear that this was a strategic step, especially when news shed the light on the possibility of using Apple Music inside Didi’s cars.
There is a huge difference between traditional and modern marketing, the latter gives your company specific numbers such as how many users watched your video, and how many wrote a comment. While the traditional one give you no clue with no guarantees at all.
Almost one month ago, one startup agency specialized in Creative production was complaining about it’s failure in getting traction in social media. They were posting their content on Facebook, Twitter, and in some stores but no one was interested.
A pattern has been created for any ride hailing company when entering a new market. Take Careem or Uber as an example and you will see that for each City, State or country, they face a ban backed from the government, they have to overcome it in order to survive.
Most of the Startups launch their businesses after having a small idea and convert it into a real project, no matter what the idea is.
This is my first post in English, as I used to only blog in Arabic, I’m trying to explore new audience and meet new people as well. So I believe there is nothing better than sharing my ideas with you.