They say “Luck Is What Happens When Preparation Meets Opportunity” thus I’m always trying to brainstorm marketing ideas or campaigns for different type of products, and this month I challenged my self to find new strategies to gain new customers in a Laundry shop.
Some people might argue that this kind of businesses is traditional, thus using well known strategies is enough. By Default, all the efforts will start by printing special plastic bags that covers the clothes, in addition to sending a -paper- price list, and don’t forget the hanger/hook which should have shop’s name and phone numbers printed.
Social media is not ignored as well, so once you decide to follow or like that shop, your timeline will have some amazing delightful posts such as “We compete with ourselves due to the lack of competition” and so on.
As a marketer you should find the hook, and please don’t tell your customers that you use organic cleaning materials because they only want to see their clothes clean with fresh smell. I think that’s enough, so let’s dive into real ideas.
Use Technology as a marketing channel, not only Facebook or Instagram Ads, but Swarm and Snapchat’s Snap Map. This kind of apps allow you to see who is around so you could easily send a message via your official account offering them 50% discount if they show up at your shop. Knowing your neighborhood is not difficult in 2017, make sure to use it.
Jumping back to our favorite social networks, make sure to share something meaningful. Prepare videos about how to remove stains or fat from clothes. How to properly fold clothes and how to pack them in travelling bags. This kind of content will drive more reach to your posts and pages in Facebook or Instagram, or other networks.
Repeat the same thing with your price list. print some instructions on the back cover or even on the front. Also you could mention something about how to keep your clothes fresh with special smell.
Finally, show your customer why he/she should take that first step by sending him/her a small package containing 5 ml bottle of your fabric conditioner, make sure to mix more than one to create your special smell. You can also add one clothes hanger or a hanger key chain with company name and so on.
Now take these ideas and adapt them in your Traditional business as well. Also, share new ideas with me please.
ملاحظة: هذا المقال متوفّر أيضًا باللغة العربية.