Snapchat’s user base is declining and that’s a fact started after Instagram’s truth or dare game when they copied the Story feature and used it all over Facebook’s Apps. Still, Snapchat is a very import channel for businesses.
My opening line is not random or optimistic, it’s just a reverse engineering on how people add your brand on Snapchat, because normally this is done by either searching via username (exact username), or QR code, or sometimes deep linking, and that is not an easy process compared to Instagram, thus your user is 100% willing to follow your brand there.
Also, According to some studies, 45% to 55% of your Snapchat followers will open your stories and watch it. From them, there is 85% to 95% whom will watch it till the end, and this is what any Marketer wants and needs.
How about getting into more details about ROI like visiting a link? well that’s easy using tools like goo.gl to shorten your links. Shorten the link, paste it in your story. From the tool, goo.gl, you can get how many clicks your story has generated with some other data such as the device in use, browser and location.