Of course you have heard about the importance of “Added values” to any project since it might be the main reason for customers to use your product. But the most clicking question will be about the mechanism that drive those customers to your product to explore that added value.
A lot of people like to stick with their current products or devices as long as it’s doing the job, while few prefer trying new things constantly, which is something great by the way.
So, think about placing an added value in your marketing campaign as well, not only in your product because you will be able to grab customer’s attention to see your campaign since we are living in a crowded place right now.
In Turkey, there is an educational establishment called Doğa Koleji, which has classes from Kindergarten till high school. and as far as I hear, it’s a good establishment though I have never tried it, just to be clear.
Doğa Koleji started a smart campaign at some shopping malls here in Istanbul in which they rent a corner and put small chairs with coloring books, 3D printers and electric circuits in other shopping malls to form smart toys.
Using this technique they will be successfully turning attention to them since kids will insist going there to play, thus their parents will enter that corner and here we go, you get the customer to the first interaction level with your product.
One floor above that 3d printer, there was an area full of planets and telescopes, in addition to chairs and tv. Also, the staff were wearing space suits to demonstrate the whole experience.
I don’t know the establishment behind that space thing, but it was clever enough to make me look at it and try to figure it out, though I’m not in their demography, same applies to Doğa Koleji, since I don’t have kids and I’m not planing to go back to school.
Giving something is a good treat to start your marketing campaigns with because you will push people to talk about it, write about it, or even take a picture and share it on Instagram, and that is -briefly- a viral marketing campaign, aka WOM.
ملاحظة: هذا المقال متوفّر أيضًا باللغة العربية.