As you may know, SoundCloud’s situation was not stable for a long time and it was about to break bankrupt till it got a new investment. Today however, SoundCloud’s CEO left his job as new investors came to the view, which make it reasonable since he always wanted the platform to be independent.
So, the platform today got money which gives it the ability to keep it’s work force and try to go beyond that. But is it really about money? Will money save Soundcloud? Let’s put that CEO hat and see what could we do.
SoundCloud once was considered as the Youtube of sound, and indeed it gave a huge opportunity for a lot of creators to publish their work. But that content was growing rapidly, and that is the problem.
SoundCloud officials should have gone other ways when thinking about monetizing, other than ads, especially Subscriptions model which was used recently by Medium & Youtube Red.
Imagine a subscription model where user could get a carefully crafted playlists and exclusive access to podcasts and Sound tracks and so on. What if SoundCloud buys Game of Thrones sound tracks and put them HQ just for subscribers?
The same exclusive content could be then published in Spotify, so they could gain money, since SoundCloud gave the opportunity for some new talents, it could help them further by special contracts with Spotify or Apple Music, or you name it.
Independent creators go to Patreon to get paid. Why don’t SoundCloud do that Subscription model and pay them to encourage more creativity and new content which means more ads and more subscribers?!
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