It’s that time of the year when all the companies share their Q2 numbers, so Snapchat is not an exception here. Snap Inc., the parent company, announced 7.3 million new users in this quarter alone, which make the total daily users reach 173 millions approx.
But it’s not a secret that the company is facing a tough competition against Facebook and Instagram, thus it reported a loss around $440 million. So, I believe it’s time to think about new strategies to push that growth pace.
Looking at Snapchat’s current users, we could find a common usage pattern, a lot of people use that Geo Location tag when visiting new countries or when visiting famous cities or restaurants, or even when sharing something from work or University.
Those locations are not stored, which means they will be deleted when the content goes after 24 hours. But there is a good opportunity for Snapchat here.
Why don’t Snapchat keep those locations saved in a private Map so the user could visit it later and recall places he visited especially when being abroad? Instead of using Swarm to do so since a lot of people use Snapchat to share their daily activities while traveling or while visiting new places.
That map could be Private or public, and users could have the opportunity to keep photos and videos which were captured at that specific place since Snapchat already offers Memories feature which store material in the clouds.
I think Snapchat could immerse engagement with the app which is something valuable for them and for the user who might never go back to use Swarm unless he wants to know the girl’s name who is sitting in front of him (#OldSchoolTechniques).
ملاحظة: هذا المقال متوفّر باللغة العربية.